Story

WE CHANGED THE GAME.

In 2009, we opened our doors at a very small Chicago storefront with a very big idea. 

Instead of fast food, we’d serve fast fuel: shakes that were delicious, nutritious, and protein-packed.

 It was a success from the start but quickly became something even bigger... a game changer.

We saw what was happening and got excited. Let’s keep going. So we discovered quinoa and expanded the menu to serve a full selection of high-protein salads, wraps, and bowls customizable for all diets. Every body loved it. The all-day power of protein grew in popularity. We all started eating, feeling and moving better. 

All these years and successes later, we never forget where we came from. We started a protein-powered movement from that small storefront. 

And we’re still going strong.